It’s hard to believe that we’re already in the fourth quarter of 2022. Time flies. As we head into the holiday season, many entrepreneurs are starting to think about their business plans for next year. If you’re one of them, you may wonder if it’s time to start a digital business. But what is a digital company, exactly? Referring to a post at www.wehatemalware.com, it is a business that uses digital technologies to create and deliver value to its customers. But that’s a pretty broad definition. And more importantly, which type should you choose? This blog post will discuss the four major types of digital businesses and help you decide which is right for you.
The Basic Level
The first type of digital business is one that uses digital technologies to engage with its customers. This business requires only 20% of its workforce to be engaged in digital technology. The other 80% can be involved in traditional activities like sales, marketing, customer service, etc. The company uses traditional methods to interact with its customers in this model. Still, it doesn’t necessarily rely on them to generate revenue.
The Intermediate Level
In this type, businesses start using more tech-based tools as their workforce. The 30% of employees engaged in digital technology work with tools like a simple website. The main focus is still customer engagement, but technology has started to play a more significant role. In this type of business, digital tools are used more for communication and marketing than sales or customer service.
The High Level
But when it comes to the high digital engagement business model, things look a bit different. Almost half of the workforce (40-50%) is engaged in digital technology. This type of company relies heavily on technology to generate revenue. The website is not just a communication tool – it’s a sales platform. In this model, customer service may be done through digital channels like chatbots or social media.
The Advanced Level
If you think the high digital engagement business model is intense, just wait until you hear about the advanced digital engagement model. In this type of business, 100% of the workforce is engaged in digital technology. These businesses use technology not just to generate revenue but also to create new products and services. They are constantly innovating and expanding their reach through digital channels. Crypto-currency businesses would be an excellent example of this type of company.
So, which type of digital business is right for you? It depends on your goals, resources, and willingness to embrace change. If you’re unsure where to start, try the basic model and see how it goes. You can always increase your level of engagement as you grow more comfortable with technology. Whatever you do, don’t let the fear of change hold you back – the future is digital.